Fiona O’Connor, and Fiona O’Connor. “Strategic Planning and Execution for Market Leadership: Navigating the Labyrinth of Competitive Advantage”. Abbottabad University Journal of Business and Management Sciences 1, no. 02 (December 31, 2023): 105–114. Accessed December 12, 2024. http://aujbms.austjournals.com/index.php/AUJBMS/article/view/11.