http://aujbms.austjournals.com/index.php/AUJBMS/issue/feed Abbottabad University Journal of Business and Management Sciences 2024-04-24T17:42:38+03:00 Dr Muhammad Muddassar Khan hodmanagement@aust.edu.pk Open Journal Systems <p>Abbottabad University Journal of Business and Management Sciences is a peer-reviewed journal published by Abbottabad University of Science and Technology. The aim of the journal is to publish the latest research related to the field of management, business administration, marketing, finance, entrepreneurship, and so on. AUJBMS invites contributions from researchers, scholars, and academicians in the area of Business and Management. The Journal is Under process to get indexed in reputed agencies. The journal has a diverse board consisting of experts from well-reputed universities and organizations around the world. The journal provides a platform for sharing diverse research work in the field and aims to reduce the gap between the industry and academia. The journal is freely available to readers through its website. The journal charges 20,000/- PKR as publication charges after manuscript acceptance.</p> <p><strong>LONGTERM DIGITAL ARCHIVES/PRESERVATION POLICY</strong></p> <p>AUJBMS publications are deposited in and available from multiple digital archives around the world. To guarantee long-term digital preservation.</p> <p><em><strong><a href="http://www.clockss.org/clockss/Home">CLOCKSS</a></strong></em></p> <p>Non-for-profit dark archive which stores all IJBMS content. If the content is no longer available from any participating publisher, then CLOCKSS is able to make this available as open access.</p> <p>https://aujbms.austjournals.com/index.php/AUJBMS/gateway/clockss</p> <p><strong><em><a href="https://www.lockss.org/">LOCKSS</a></em></strong></p> <p>The LOCKSS is a peer-to-peer network that develops and supports an open source system allowing libraries to collect, preserve and provide their readers with access to material published on the Web. IJBMS all published contents are deposited and stored in LOCKSS. </p> <p>https://aujbms.austjournals.com/index.php/AUJBMS/gateway/lockss</p> <p> </p> <p><strong><em><a href="https://pkp.sfu.ca/pkp-pn/">PKP Preservation Network (PN)</a></em></strong></p> <p>PKP has developed the PKP Preservation Network (PKP PN) to digitally preserve OJS journals. The PKP PN ensures that journals that are not part of any other digital preservation can be preserved for long-term access. IJBMS all published contents are preserved automatically in PKP (PN). </p> <p> </p> <p>E-ISSN: 3007-2409</p> <p>P-ISSN: 3007-2395</p> http://aujbms.austjournals.com/index.php/AUJBMS/article/view/8 The Impact of Cultural Intelligence on Global Business: Navigating the Nuances of a Connected World 2024-04-24T13:48:23+03:00 Mohammad Ali fake@fake.com Moni Mohsin fake@fake.com <p><em>In the interconnected fabric of today's global economy, success often hinges on navigating the delicate terrain of cultural differences. This article examines the concept of cultural intelligence (CQ) and its crucial role in driving effectiveness and building sustainable relationships within the international business landscape. Drawing on scholarly research and real-world examples, we dissect the multifaceted dimensions of CQ, analyze its influence on various aspects of global business operations, and explore strategies for developing this critical competency within organizations. By illuminating the power of CQ to bridge cultural divides, foster trust, and unlock new opportunities, this article underscores its essential role in achieving optimal performance in the global arena achieve success in international markets by effectively adapting communication, decision-making, and relationship-building strategies to diverse cultural contexts. By understanding and nurturing CQ, businesses can enhance cross-cultural collaboration, minimize misunderstandings, and unlock new market opportunities in the global arena research and real-world examples, it analyzes how CQ enhances communication, fosters trust, builds effective relationships, and ultimately drives successful business outcomes. By equipping individuals and organizations with the requisite cultural awareness and adaptability, CQ offers a powerful tool for navigating the labyrinth of international business.</em></p> 2023-12-31T00:00:00+02:00 Copyright (c) 2023 http://aujbms.austjournals.com/index.php/AUJBMS/article/view/9 Strategic Partnerships and Collaborations for Innovation: Unlocking Synergies in the Age of Disruption 2024-04-24T13:53:13+03:00 Hiroshi Yamamoto fake@fake.com Kanza Javed fake@fake.com <p><em>In today's dynamic and hypercompetitive business landscape, innovation is no longer a solo pursuit. Strategic partnerships and collaborations have emerged as powerful catalysts for accelerating innovation, fostering knowledge exchange, and navigating the complexities of the digital age. This article delves into the multifaceted nature of strategic partnerships in the context of innovation, exploring their key drivers, benefits, and potential challenges. Drawing on relevant academic literature and real-world examples, we analyze how successful companies leverage partnerships to access new technologies, expertise, and market reach, ultimately propelling them towards competitive advantage and sustainable growth</em> <em>challenges, and key considerations for success. Drawing on relevant academic literature and real-world examples, the article delves into different types of partnerships, including horizontal collaborations, vertical integrations, and open innovation models. By understanding the drivers of successful partnerships and cultivating effective collaboration practices, organizations can unlock the full potential of collective intelligence and achieve sustainable competitive advantage.</em></p> 2023-12-31T00:00:00+02:00 Copyright (c) 2023 http://aujbms.austjournals.com/index.php/AUJBMS/article/view/10 Human-Centered Design in Product Development: A Paradigm Shift for Innovation 2024-04-24T13:57:05+03:00 Diego Lopez fake@fake.com Fatima Bhutto fake@fake.com <p><em>The landscape of product development has undergone a significant shift in recent years. Traditional approaches focused on technical prowess and market demands have yielded way to a new paradigm: human-centered design (HCD). This article delves into the principles and methodologies of HCD, exploring its impact on various stages of product development, from conceptualization to launch and beyond. Through the lens of academic research and real-world case studies, we analyze how HCD fosters innovation, enhances user experience, and drives business success. By placing human needs and aspirations at the core of the development process, HCD offers a unique approach to creating products that are not only functional but also meaningful, desirable, and impactful. This article delves into the core tenets of HCD, exploring its impact on various stages of product development, from ideation to implementation. By analyzing real-world examples and drawing upon relevant academic literature, we unveil the transformative potential of HCD in shaping user-centric products that resonate with audiences and achieve market success.</em></p> 2023-12-31T00:00:00+02:00 Copyright (c) 2023 http://aujbms.austjournals.com/index.php/AUJBMS/article/view/11 Strategic Planning and Execution for Market Leadership: Navigating the Labyrinth of Competitive Advantage 2024-04-24T14:00:54+03:00 Fiona O'Connor fake@fake.com Fiona O'Connor fake@fake.com <p><em>Strategic Planning and Execution for Market Leadership encapsulates the essence of navigating the dynamic landscape of modern business. This abstract delves into the core facets of strategic planning, elucidating the intricate interplay between foresight, adaptability, and execution, all orchestrated to steer an organization towards market leadership. In a world rife with volatility and rapid changes, strategic planning emerges as the cornerstone for organizational success. This paper elucidates the foundational principles underpinning strategic planning, emphasizing the criticality of comprehensive environmental analysis, including market trends, consumer behavior, technological advancements, and competitive landscapes. It outlines methodologies for discerning actionable insights from this analysis, thereby laying the groundwork for informed decision-making.However, strategic planning is incomplete without the dexterity of execution. Transitioning from strategy formulation to implementation demands a nuanced understanding of organizational dynamics, effective communication, and adept resource allocation. This abstract delineates strategies to bridge the gap between planning and execution, stressing the significance of agile frameworks, robust performance metrics, and adaptive leadership. Moreover, it scrutinizes the role of innovation as a catalyst for market leadership. Innovation, often the differentiating factor, is explored within the realms of product development, service enhancement, and disruptive technologies</em></p> 2023-12-31T00:00:00+02:00 Copyright (c) 2023 http://aujbms.austjournals.com/index.php/AUJBMS/article/view/12 Strategic Talent Acquisition and Retention Strategies: Building a Sustainable Competitive Advantage 2024-04-24T14:07:52+03:00 Anita Patel fake@fake.com Asad Ali Abidi fake@fake.com <p><em>In a rapidly evolving global economy, organizations face an ongoing challenge: attracting and retaining top talent. The essence of sustained success lies not only in acquiring skilled individuals but also in nurturing an environment that cultivates their growth and commitment. This abstract explores the multifaceted realm of strategic talent acquisition and retention strategies, analyzing the pivotal role they play in organizational vitality and competitiveness. The contemporary business landscape is characterized by unprecedented dynamism, marked by technological advancements, demographic shifts, and evolving work paradigms. Amidst this backdrop, the significance of talent acquisition and retention strategies cannot be overstated. Organizations, regardless of size or industry, grapple with the imperative need to secure, engage, and retain high-performing employees. Effective talent acquisition transcends conventional hiring processes. It encompasses a holistic approach that aligns with the organization's overarching goals, culture, and future aspirations.</em></p> 2023-12-31T00:00:00+02:00 Copyright (c) 2023 http://aujbms.austjournals.com/index.php/AUJBMS/article/view/13 The Evolution of Corporate Governance Practices: A Historical and Critical Analysis 2024-04-24T14:11:32+03:00 Luca Rossi fake@fake.com Bilal Tanweer fake@fake.com <p><em>Corporate governance is an ever-evolving landscape, shaped by dynamic socio-economic, regulatory, and cultural influences. This abstract delves into the multifaceted journey of corporate governance practices, tracing their evolution from traditional models to contemporary paradigms. This comprehensive analysis navigates through historical contexts, highlighting pivotal milestones and seminal theories that have shaped corporate governance. It explores the transition from early shareholder-centric approaches to a broader stakeholder perspective, emphasizing the significance of ethical decision-making, sustainability, and social responsibility in today's corporate ethos. The abstract scrutinizes the impact of global events, such as financial crises, technological advancements, and shifting geopolitical landscapes, on governance frameworks. It scrutinizes how these factors have necessitated adaptive measures in governance structures to mitigate risks, enhance transparency, and ensure accountability. Moreover, the abstract evaluates the role of regulatory bodies and institutional frameworks in shaping corporate governance practices.</em></p> 2023-12-31T00:00:00+02:00 Copyright (c) 2023 http://aujbms.austjournals.com/index.php/AUJBMS/article/view/14 Adaptive Leadership in Times of Uncertainty: Embracing Change and Fostering Collective Growth 2024-04-24T14:15:31+03:00 Elena Ivanova fake@fake.com <p><em>In an ever-evolving landscape marked by uncertainty, adaptive leadership emerges as a critical framework to navigate the complexities of change. This abstract delves into the multifaceted dimensions of adaptive leadership, elucidating its significance, principles, and applications in turbulent times.The contemporary world is characterized by rapid transformations, be it technological advancements, socio-political shifts, or global crises, which demand leaders to possess a distinct set of skills beyond traditional management paradigms. Adaptive leadership, as a conceptual framework, transcends the conventional top-down approach, emphasizing flexibility, resilience, and responsiveness to ambiguity and unpredictability .At its core, adaptive leadership revolves around the capacity to sense and interpret the nuances of change, fostering a culture of innovation, learning, and agile decision-making within organizations. It acknowledges the interconnectedness of internal and external environments, requiring leaders to engage stakeholders, foster collaboration, and harness collective intelligence to navigate uncharted territories. The principles of adaptive leadership encompass several key facets. Stability and fostering change, creating a balance that enables progress without destabilizing the core functions of an organization.</em></p> 2023-12-31T00:00:00+02:00 Copyright (c) 2023 http://aujbms.austjournals.com/index.php/AUJBMS/article/view/15 Financial Strategies for Sustainable Growth: Navigating the Triple Bottom Line in a Dynamic Market 2024-04-24T17:42:38+03:00 Nisar Ahmed Siddiqui fake@fake.com Fatima Hassan fake@fake.com <p><em>In today's complex business environment, achieving sustainable growth requires more than just maximizing profits. Companies must consider their environmental, social, and governance (ESG) responsibilities, navigating the "triple bottom line" of economic, environmental, and social impact. This article explores various financial strategies that can contribute to sustainable growth, including green and impact investing, stakeholder engagement, sustainable supply chain management, and responsible corporate finance practices. By analyzing real-world examples and drawing on relevant academic literature, the article highlights the potential financial benefits of sustainability-focused strategies while addressing the challenges and implications for successful implementation.</em> <em>Drawing upon relevant academic literature and real-world examples, we analyze how companies can optimize their financial practices to generate positive impacts across the triple bottom line – environmental, social, and economic – while maintaining financial viability.</em> <em>By understanding the multifaceted nature of sustainable growth and adopting appropriate financial strategies, businesses can create shared value for stakeholders, build resilience, and navigate the ever-changing economic and environmental landscape</em></p> 2023-12-31T00:00:00+02:00 Copyright (c) 2023