The Impact of Cultural Intelligence on Global Business: Navigating the Nuances of a Connected World


  • Mohammad Ali American University of Beirut, Lebanon
  • Moni Mohsin Forman Christian College University (FCCU)


Cultural Intelligence, Global Business, Cross-Cultural Management, Intercultural Competence, Business Performance, Cultural Awareness, Effective Communication, Relationship Building, Trust, Cultural Adaptation


In the interconnected fabric of today's global economy, success often hinges on navigating the delicate terrain of cultural differences. This article examines the concept of cultural intelligence (CQ) and its crucial role in driving effectiveness and building sustainable relationships within the international business landscape. Drawing on scholarly research and real-world examples, we dissect the multifaceted dimensions of CQ, analyze its influence on various aspects of global business operations, and explore strategies for developing this critical competency within organizations. By illuminating the power of CQ to bridge cultural divides, foster trust, and unlock new opportunities, this article underscores its essential role in achieving optimal performance in the global arena achieve success in international markets by effectively adapting communication, decision-making, and relationship-building strategies to diverse cultural contexts. By understanding and nurturing CQ, businesses can enhance cross-cultural collaboration, minimize misunderstandings, and unlock new market opportunities in the global arena research and real-world examples, it analyzes how CQ enhances communication, fosters trust, builds effective relationships, and ultimately drives successful business outcomes. By equipping individuals and organizations with the requisite cultural awareness and adaptability, CQ offers a powerful tool for navigating the labyrinth of international business.




How to Cite

Mohammad Ali, & Moni Mohsin. (2023). The Impact of Cultural Intelligence on Global Business: Navigating the Nuances of a Connected World. Abbottabad University Journal of Business and Management Sciences, 1(02), 73–84. Retrieved from