Human-Centered Design in Product Development: A Paradigm Shift for Innovation

Authors

  • Diego Lopez University of São Paulo, Brazil
  • Fatima Bhutto Karachi Institute of Economics and Technology (KIET)

Keywords:

Human-Centered Design, User-Centered Design, Product Development, User Experience, Empathy, Prototyping, Iteration, Innovation, Business, Success, Design Thinking, User Research

Abstract

The landscape of product development has undergone a significant shift in recent years. Traditional approaches focused on technical prowess and market demands have yielded way to a new paradigm: human-centered design (HCD). This article delves into the principles and methodologies of HCD, exploring its impact on various stages of product development, from conceptualization to launch and beyond. Through the lens of academic research and real-world case studies, we analyze how HCD fosters innovation, enhances user experience, and drives business success. By placing human needs and aspirations at the core of the development process, HCD offers a unique approach to creating products that are not only functional but also meaningful, desirable, and impactful. This article delves into the core tenets of HCD, exploring its impact on various stages of product development, from ideation to implementation. By analyzing real-world examples and drawing upon relevant academic literature, we unveil the transformative potential of HCD in shaping user-centric products that resonate with audiences and achieve market success.

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Published

12/31/2023

How to Cite

Diego Lopez, & Fatima Bhutto. (2023). Human-Centered Design in Product Development: A Paradigm Shift for Innovation. Abbottabad University Journal of Business and Management Sciences, 1(02), 94–104. Retrieved from https://aujbms.austjournals.com/index.php/AUJBMS/article/view/10

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Section

Articles