Digital Disruption and the Evolution of Business Models: A Scholarly Examination

Abstract

The digital age has reshaped the landscape of business, with disruptive technologies constantly challenging existing market structures and forcing the evolution of business models. This article delves into the dynamic interplay between digital disruption and business model evolution, analyzing its multifaceted impact across various industries. Drawing upon relevant academic literature and real-world examples, it explores the key drivers of disruption, investigates the different types of business model innovation triggered by it, and outlines strategies for organizations to navigate the ever-changing digital terrain. Drawing on relevant academic literature and real-world examples, the article analyzes how successful companies have navigated the disruptive currents by innovating their business models and embracing digital transformation. By understanding the key drivers of disruption and adopting flexible and agile approaches, businesses can not only survive but thrive in the ever-evolving digital age.